Since 2019 with I Am in Şok project we have been supporting housewives to earn an income from their labor. The project aims to provide women with production opportunities and to allow them to participate in the economy. By the end of 2021, approximately 2,000 women were reached and 16,000 cloth bags were sold with the project, which allows the sale of cloth bags made by women at Şok Stores.
In 2022 and beyond, with the support of Yıldız Holding Women's Platform we will cooperate with a public institution in order to develop the project and aims to sell the products produced by women in the courses in designated stores.